The easiest way to build your strategy is to familiarize yourself with the common 2 letter and 3 letter words. A well placed “ZA” can get you out of a pickle and earn you a decent score.
Balance Vowels and Consonants
Keep a balance vowels and consonants, of the 104 tiles in the game there are 44 vowels and 58 consonants. An even mix of letters will provide more opportunity in choosing words to play. And avoid holding onto uncommon duplicate consonants. .
S’s and Multi-Word Combinations
Each turn allows one word to be placed on the board, which can intersect with other words on the board to create other valid words. Each word created is added up separately. Make multi-word combinations to build higher scores. The letter S can be a great tool for multi-word combinations. Add an S to the end of some words to make it plural, while using the S to start, end, or be part of a new word on the board.
Avoid giving points easily, like leaving a vowel right next to a triple or double word score. Make sure to use every triple or double word score to your advantage. With the right letters those opportunities can decide a game. Taking a few less points to avoid setting up your opponent can sometimes be a wise strategy.